BIOWARE AND RAZER UNVEIL MASS EFFECT 3 PRODUCT LINE

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BIOWARE AND RAZER UNVEIL MASS EFFECT 3 PRODUCT LINE

Razer Enhances Your Competitive Advantage in Mass Effect 3 on the PC and Xbox 360 with Official Licensed Peripheral and Gear Collection

Carlsbad, Calif. – Feb 16, 2012 – Award-winning developer BioWare, a label of Electronic Arts Inc. along with Razer, the world leader in high performance gaming hardware, reveal today peripherals and gear created for the highly anticipated Action RPG Mass Effect™ 3. Fans of the Mass Effect series can arm themselves for the all-out galactic war with the Razer Mass Effect 3 Edition peripheral line which includes a Razer Imperator gaming mouse, Razer Vespula dual-sided gaming mouse mat, Razer BlackWidow Ultimate gaming keyboard, Razer Onza Tournament Edition Xbox 360® controller, and Razer Chimaera Xbox 360 gaming headset. The cutting-edge peripherals will give fans of the series a competitive advantage in the epic battle to save the galaxy from the ancient alien race known only as the Reapers.

“BioWare is pulling out all of the stops for Mass Effect 3 to ensure it’s the best and boldest game in the series,” said Robert ‘RazerGuy’ Krakoff, President, Razer USA. “With our official line of peripherals and gear for Mass Effect 3, we’re giving fans the best gaming weaponry and hardware to meet the challenge head on – and come out victorious.”

“With Mass Effect 3 we’re delivering a truly epic experience for both the existing fans and newcomers into the series,” said David Silverman, Marketing Director for BioWare. “Mass Effect 3 is an all-out Galactic war and partnering with Razer gives us an opportunity to raise the stakes even higher and provide gamers with a product line that will certainly help them take Earth back on March 6.”

Fans can also receive gear to protect and safeguard peripherals and gadgets from the intensity of the intergalactic warfare in Mass Effect 3. The Razer Mass Effect 3 Edition gear line includes a sleek, hard protection case customized for the iPhone 4/4S, and a sleek N7 messenger bag for ample storage. Both the Mass Effect 3 peripherals and gear line are emblazoned with Mass Effect iconic N7 design, bestowed only to the highest-ranking soldiers of the Systems Alliance military, worn by Commander Shepard on his armor. Mass Effect 3 peripherals are available now for pre-order from Razerstore.

For more information, head to www.razerzone.com/me3.

Mass Effect 3 arrives on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC in North America on March 6, 2012 and in Europe on March 9, 2012 and is available for pre-order now at participating retailers. Fans who pre-order have the opportunity to arm themselves with cutting-edge in-game weapons and armor* to prepare for the all-out galactic war. For more information on Mass Effect 3, please visit www.masseffect.com, follow the game on Twitter at www.twitter.com/masseffect or "like" the game on Facebook at www.facebook.com/masseffect.

About the Mass Effect 3 Razer Imperator Ergonomic Gaming Mouse

Mass Effect 3 drops players into an all-out galactic war where the Reapers have taken Earth, and only you as Commander Shepard can take back Earth and prevent the entire galaxy from complete annihilation. Use the Razer Imperator Mass Effect 3 Edition gaming mouse as your tech-blade, an extension of your arm and with its 6400dpi 4G Dual Sensor System dispatch the ruthless enemies before they end humanity’s existence.

Price: US $79.99 / EU €79.99

Availability:

Razerzone.com – Pre-Order Now

Worldwide – March 2012

Product features:

6400dpi 4G Dual Sensor System
Rubberized contoured thumb grip for added control
Ergonomic right-handed design
Adjustable side buttons
Razer Synapse Onboard Memory
Up to 200 inches per second/50g acceleration
Seven independently programmable Hyperesponse buttons
On-the-Fly Sensitivity adjustment
Zero-acoustic Ultraslick mouse feet
Approx. size in mm; 123(l) x 71(w) x 42(h)

About the Mass Effect 3 Razer BlackWidow Ultimate Mechanical Gaming Keyboard

The Razer BlackWidow Mass Effect 3 Edition gaming keyboard is a state-of-the-art weapon with its full-fledged heavy-duty mechanical key infrastructure. When it delivers crisp, tactile feedback and faster keystroke actuation, this revolutionary, fully backlit gaming keyboard helps Commander Shepard get the mission done with razor-sharp efficiency.

Price: US $139.99 / EU €139.99

Availability:

Razerzone.com – Pre-Order Now

Worldwide – March 2012

Product Features:

Full mechanical keys with 50g actuation force
Individually backlit keys with 5 levels of lighting
1000Hz Ultrapolling / 1ms response time
Programmable keys with on-the-fly macro recording
Gaming mode option for deactivation of the Windows key
10 customizable software profiles with on-the-fly switching
5 additional macro keys
Gaming optimized key matrix for minimized ghosting
Multi-media controls
Braided cable
Audio-out / Mic-in jacks
USB-passthrough
Approx. size in mm: 475(L) x 171(W) x 30(H)
Weight: 1.5kg

About the Mass Effect 3 Razer Vespula Dual-Sided Gaming Mouse Mat

In Mass Effect 3, Commander Shepard and his team will face their greatest challenge yet - the Reapers. The Razer Vespula dual-sided gaming mouse mat is the perfect way to ensure that you’re prepared for each battle. Get neck-breaking acceleration under your mouse with the SPEED side to hit the enemies before they can react, or deliver precise headshots with the measured movement of the CONTROL side. Exclusively designed in pitch-black finish with the iconic N7 logo and stripes displayed on Shepard’s Armor, the Razer Vespula Mass Effect 3 Edition readies both you and your mouse for the war to take Earth back.

Price: US $34.99 / EU €34.99

Availability:

Razerzone.com – Pre-Order Now

Worldwide – March 2012

Product features:

Non-slip, anti-reflective, abrasion-resistant hard coat
SPEED surface for faster mouse movements
CONTROL surface for precise mouse movements
Comes with a gel-filled wrist rest
Approximate Size : 320 mm / 12.61” (Length) x 260 mm / 10.24” (Width) x 20 mm / 0.79” (Height)
Approximate Weight: 332 g / 0.73 lbs

About the Mass Effect 3 Onza Tournament Edition Xbox 360 Gaming Controller

The Onza TE Mass Effect 3 Edition provides enhanced combat effectiveness through adjustable resistance on both analog sticks and the addition of two fully -programmable multi-function buttons. Quickly fire biotics from the extra shoulder buttons to disable enemies, and use analog sticks calibrated to your preferred tension. An improved D-pad, Hyperesponse buttons, and a 15-foot lightweight braided cable, round-off this perfect weapon for Mass Effect 3 on the Xbox 360 and PC.

Price: US $59.99 / EU €59.99

Availability:

Razerzone.com – Pre-Order Now

Worldwide – March 2012

Product features:

2 Adjustable resistance analog sticks
2 Multi-Function Buttons (MFB)
4 backlit Hyperesponse action buttons
Precision D-Pad
Non-slip rubber surface
Quick release USB connector
15 foot, lightweight, braided fiber cable
Approx. size in mm: 109(L) x 154(W) x 60.5(H)

About the Mass Effect 3 Razer Chimaera Xbox 360 5.1 Wireless Gaming Headset

Whether tuning into the immersive sounds of the various exotic in-game locales featured in Mass Effect 3, or to get the one-up on enemies through audio cues and pinpoint positional audio – The Razer Chimaera 5.1 Mass Effect 3 Edition gaming headset takes you into the game full throttle by way of your ears. As you hear the Reapers closing in all around you, be ready to take the fight to them.

Price: US $209.99 / EU €209.99

Availability:

Razerzone.com – March 2012

Worldwide – March 2012

Product features:

Wireless Headset
Circumaural Design with 50mm Driver Units
Volume & Mic Control Buttons on the Headset
3 Preset EQ
Detachable 2.5mm Microphone Cable
Dimensions: 200mm(Width) x 204mm(Height) x 88mm(Depth)
Inner Ear Cup Diameter: 55 mm / 2.16”
Approximate Weight (including batteries): 369 g / 0.81 lbs

Headphones

Radio Frequency: 5.8GHz
Dolby® Headphone / Dolby Pro Logic® II / Dolby Digital
Wireless Range: 33ft / 10m
Frequency Response: 20 - 20,000 Hz
Impedance: 32O at 1kHz
Sensitivity (@1kHz, 1V/Pa): 105dB +/- 2dB
Drivers: 50 mm, with Neodymium Magnets
Batteries: 2 AAA Batteries (Up to 8 Hours Battery Life)
Charging Time: 3 Hours

Microphone

Frequency Response: 130 - 10,000 Hz
Sensitivity (@1kHz, 1V/Pa): -42 ± 2dB
Signal-to-Noise Ratio: >55 dB
Pick-up Pattern: Uni-directional

Hardware Requirements

Xbox 360®

Available Optical Port

RCA to 3.5mm Cable*
Available 3.5mm Headphone Jack
Available 3.5mm Microphone Jack

* RCA to 3.5mm cable required and sold separately

About the Mass Effect 3 iPhone 4 Protection Case by Razer

With a hard-shell design inspired by Commander Shepard’s iconic N7 Onyx Armor, and complete with segmented protection plates, your iPhone 4 is getting the best protection to take on every intense firefight, battle, and hard knock Mass Effect 3 and your life can throw at it.

Price: US $24.99 / EU €24.99

Availability:

Razerzone.com – March 2012

Worldwide – March 2012

Product features:

Heavy duty silicone protection for your iPhone 4 from the elements
Rubberized finish for better grip
Mass Effect 3 inspired design

About the Mass Effect 3 Razer Messenger Bag

Constructed with tear-resistant, weather-proof heavy-duty 1680D ballistic nylon, the Mass Effect 3 Razer Messenger bag gives your gaming laptop and gear total protection from intergalactic warfare.

Price: US $79.99 / EU €79.99

Availability:

Razerzone.com – March 2012

Worldwide – March 2012

Product features:

Armored with a tear-resistant, weather-proof heavy duty 1680D ballistic nylon outer shell
Water-resistant TPU inner lining for added durability
Single shoulder sling design for added mobility
Built in compartments for up to 15" laptops, gaming peripherals and portable gaming devices.
Durable inner lining protects electronic devices and provides ample shock absorbency while on the road

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About BioWare

The BioWare Label is a division of EA which crafts high quality multiplatform role-playing, MMO, social, play-for-free and strategy games, focused on emotionally engaging, rich stories with unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world's most critically acclaimed titles and franchises, including Baldur's Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™, Mass Effect™ and Dragon Age™. BioWare currently operates in eight locations across the world, including Edmonton (Alberta, Canada), Montreal (Quebec, Canada), Austin (Texas), Fairfax (Virginia), San Francisco (California), Los Angeles (California), Sacramento (California) and Galway (Ireland).

In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. In 2011 EA created the BioWare Label, alongside EA Games, EA SPORTS™ and EA Play. For more information on BioWare, visit www.bioware.com, or follow us on Twitter at www.twitter.com/bioware. To join the millions of fans already registered with the BioWare community, go to http://social.bioware.com.

About Electronic Arts

Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

BioWare, Mass Effect, Jade Empire, and Dragon Age are trademarks of EA International (Studio and Publishing) Ltd. Battlefield 3 is a trademark of EA Digital Illusions CE AB. EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. John Madden, NFL and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other trademarks are the property of their respective owners.

About the Razer Group:

Razer™ is more than just the world’s leading brand in high-end precision gaming products, perpetually defining the gaming and technology space. Founded in 1998 in Carlsbad, California, Razer is driven by the ceaseless pursuit for absolute precision and high usability in a distinctive, aesthetic design that gives gamers the edge they demand. With labs and offices in seven cities around the world, Razer dedicates user interface research and development to bring cutting-edge technology to each and every product. We live by our motto: For Gamers. By Gamers™.

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